The Word Of Mouth

We are a group of people who specialise in creating flavours for Oral Care products including toothpaste, mouthwash, dental floss etc. In this blog we would like to share information about some interesting and innovative products from around the world with you. We would love to hear what you think of them...

Wednesday, July 26, 2006

Vanilla in toothpaste

Vanilla is trendy, especially in toothpaste! Colgate has now launched a Vanilla Mint variant (with a peppermint vanilla flavour) as an addition to its “Sparkling White” range in the US. The product claims to whiten your teeth with micro cleaning crystals, which remove and prevent staining. Furthermore, the packaging emphasises that “a twist of Vanilla Mint will indulge your mouth!”
When Crest Whitening Expressions Vanilla Mint was launched in the US in 2004 (see issue 44), this was a fairly unusual flavour direction for many consumers. However, it seems that since then the popularity of vanilla mint has increased. It will be interesting to see whether there will be more vanilla mint toothpastes in the future.

A gum that perfumes your body???

To perfume their bodies Japanese consumers can now make use of a totally new method: soft candies or chewing gums that contain rose or vanilla scented chemicals, which are secreted by the body 30 minutes after consumption. The products come in two variants and leave a person smelling of either roses or vanilla for at least six hours.
These innovative confectionery items have been developed by Japanese manufacturer Kanebo, under the Fuwarinka brand.

More recently Kanebo have added a third rose-menthol variant, which targets men who are concerned about body odour.
The products are particularly attractive for consumers who cannot wear regular fragrances due to skin allergies, eczema etc.

Researchers at Nagoya University found the key ingredients in the products to be geraniol (extracted from roses) and vanillic aldehyde (extracted from vanilla).
There are several other interesting blogs/a>on this on the net.

Wednesday, May 31, 2006

Toothpaste Foam Mousse Oral Care Aquafresh

A Foaming Impact

As an alternative to regular toothpastes and gels, GlaxoSmithKline are selling Aquafresh Impact Foam in Ireland. The product is available in two variants: blue Fresh Mint, which tastes of peppermint, and green Intense Mint with a mentholic eucalyptus peppermint flavour. The back of the packaging explains that the product provides an experience of whole mouth clean that goes beyond the mouthcare delivered by a regular toothpaste. Aquafresh Impact Foam is claimed to form micro-active bubbles which rush around the mouth and destroy bacteria, even in hard-to-reach places.
One tube of foam is said to last as long as a typical tube of toothpaste.

Wednesday, May 03, 2006

Dry Mouth Mouthwash Oasis GlaxoSmithKline

No More Dry Mouth
It seems that more and more manufacturers of Oral Care products are becoming aware of the problems associated with Dry Mouth Syndrome and an increasing number of products to combat this problem are now available throughout the world. There is already a Tom’s of Maine toothpaste which claims to combat dry mouth with xylitol.
The latest launch in the area of dry mouth products is a moisturising mouthwash called Oasis, which has been launched by GlaxoSmithKline in the USA. The product claims that its Tri Hydra technology moisturises the mouth, locks in moisture and protects the mouth from dryness for up to two hours. Oasis mouthwash is free from alcohol and has a menthol peppermint wintergreen flavour. With its moisturising action, the product claims to keep the mouth feeling comfortable and to prevent bad breath.
GlaxoSmithKline link Oasis to the Sensodyne brand by writing "from the makers of Sensodyne" on the front of the bottle.

Thursday, April 27, 2006

Technorati Profile

Thursday, April 20, 2006

Anti-Ageing Toothpaste Colgate Time Control Mature Consumers

Anti-Ageing Trend Still Going Strong

The mature market is a strongly growing segment in most Western nations and many manufacturers have recently introduced products which focus on this important consumer group. Since claims such as “Anti ageing”, “40 Plus” etc. might not be very appealing to mature consumers, many manufacturers are now thinking of alternative ways of promoting their age defying products.
An interesting new launch is Colgate Time Control, which was recently introduced by Colgate-Palmolive in the UK and promises to provide everyday protection against time. The product claims to be Gum strengthening with Vitamin E to help fight gum recession. Furthermore, the pack explains that Colgate Time Control contains fluoride which protects exposed areas of the teeth against root cavities and reduces the risk of tooth loss. The toothpaste comes in a shiny golden tube with a stay-clean stand-up cap and has a fresh peppermint flavour with a slight cinnamon spice twist. It is remarkable that the product carton does not mention the word “anti-ageing” a single time.

Valentine's toothpaste Close-Up Strawberry

A Perfect Kiss For Valentine’s

Even though in most countries Valentine’s Day is already over, you might still be interested to know that this year many consumers in the Philippines had some extra help to get that perfect Valentine’s Kiss! Close-Up Strawberry Kiss was launched by Unilever early this year as a special edition toothpaste for Valentine’s Day. The back of the carton claims that the toothpaste’s strawberry flavour (menthol, peppermint, strawberry) gives you a fit mouth and fresh breath so that you can express your love on Valentine’s Day by giving your loved one a perfect kiss! Furthermore, the product explains that it contains a vitamin fluoride system, micro whiteners and mouthwash for complete mouth fitness. The packaging is bright pink and has little hearts all over it.
Valentine’s Day is celebrated in the Philippines with a countrywide kissing competition, during which as many couples as possible kiss at the same time. Surely some of these kisses must have tasted of strawberries this year!