Vanilla is trendy, especially in toothpaste! Colgate has now launched a Vanilla Mint variant (with a peppermint vanilla flavour) as an addition to its “Sparkling White” range in the US. The product claims to whiten your teeth with micro cleaning crystals, which remove and prevent staining. Furthermore, the packaging emphasises that “a twist of Vanilla Mint will indulge your mouth!”
When Crest Whitening Expressions Vanilla Mint was launched in the US in 2004 (see issue 44), this was a fairly unusual flavour direction for many consumers. However, it seems that since then the popularity of vanilla mint has increased. It will be interesting to see whether there will be more vanilla mint toothpastes in the future.